Edible cocktail brand Smith & Sinclair have recently unveiled a multi-sensory shopping experience at the John Lewis Oxford Street store, with the help of some eye-catching Perspex® acrylic displays from Inplas Fabrications.
With a brief to redefine the retail experience, their design team developed a unique concession to interact with visitors’ senses as well as using a stunning acrylic display to showcase their product range.
Approved Perspex® fabricators, Inplas, designed and fabricated the acrylic display shelving and signage. Inplas are no strangers to creating Perspex® display cases for leading museums and used the same museum grade techniques for this show stopping display.
12mm thick Perspex® clear sheets were used to create the large cabinets, weighing over 350 kilo’s combined. Despite its size, delicate mitred and butt joining techniques were used to create museum quality invisible fixings.
The well known Smith & Sinclair cocktail boxes (think alcoholic, cocktail flavoured fruit pastilles) will be sold as well as the chance to make up your own bespoke flavour selection after testing their scent diffusing wall – an adult take on pick’n’mix. The full range of Perspex® transparent colours are used to mirror the coloured packaging for each flavour in the Smith and Sinclair range.
Designer Fred Godfrey and his team have given Inplas a glowing reference for the project. “Inplas provide one of the best services of any company I've worked with in my trade. The service was impeccable. We were provided with samples of different types of acrylic colour and finish. They went out of their way to accommodate us, and even sent a couple of their best fabricators to help on the overnight install. The product was absolutely amazing. Such high quality. I will never be using anybody else for anything acrylic related. Inplas will not let you down.”
Co-Founder of Smith and Sinclair, Melanie Goldsmith commented “We have pushed all boundaries to redefine the retail experience in John Lewis with an interactive, multi-sensorial concession that will be sure to give you a break from the stressful Christmas Shopping rush. After you have explored Smith & Sinclair through your senses, you will be invited to our fully stocked cocktail bar on hand to offer whatever tickles your tipple. Grab a seat and enjoy a cocktail while you take a minute out from your Christmas shop”.
Located on the Lower Ground Floor of John Lewis Oxford Street, the team at Smith and Sinclair have also installed a fully stocked 'liquid' cocktail bar – the perfect place to take a break from your Christmas shopping and admire the Perspex® acrylic displays.
Find out more about Smith & Sinclair at www.smithandsinclair.com.
Discover more projects from approved fabricators Inplas Fabrications at: www.inplas.co.uk.
Photo Credit: Smith and Sinclair